Direct Mail

By: http://www.entrepreneur.com/encyclopedia/direct-mail Definition: A marketing effort that uses a mail service to deliver a promotional printed piece to your target audience Direct mail encompasses a wide variety of marketing materials, including brochures,...

The Value of Print in Your Media Mix

By Amy Hansen, MPA Media Marketing Services Coordinator In today’s new media landscape and challenging economic times, companies are undoubtedly feeling pressure to justify how their media budget is allocated. With marketing budgets shrinking and new media...