By: Jonathan Hue
So you want to put your product in a catalog, but you want to make sure that it will sell? Let me explain the clear cut advantages of catalog marketing and why putting your product in a catalog is the best way to sell your item.
About half of consumers shop by catalogs and online. Print catalog mailings are perhaps the biggest factor in generating online customer orders for catalogers. Consumers who receive catalogs are more likely to become frequent buyers online, accounting for 15% more transactions, and will spend on average 16% more than customers who did not receive catalogs. Consumers who receive catalogs in the mail are more than twice as likely to make an online purchase. Consumers like to have a hard copy catalog to review items before purchase, so putting the catalog and internet hand-in-hand makes it safe and accessible for customers to make their orders whichever way they like.
Proven Advantages of Catalog Marketing!
One of the most riveting advantages of going for catalog solutions is that catalog shoppers are increasingly going online to place orders. The customers are able to place orders on the phone, online, and through the mail. So no matter what way a customer prefers to order, your item is being sold.
An estimated 167 million consumers made consumer catalog purchases during the last year, showing potential advantages of catalog marketing and making it one of the best ways to get your product into the hands of consumers. Catalog shoppers place about 11 orders annually, and consumers and businesses combined spend roughly $150 billion on catalog purchases per year. See how placing your product in a catalog is really the best way to market the item?
Rising Catalog Marketing Trends
Billions of catalogs are sent annually all over the country. Fifty-nine percent of catalog shoppers will keep catalogs they order for at least three months or until a new copy arrives – leaving your product in plain sight for any visitors or household members to view and consider purchasing.
I’m sure that the advantages of catalog marketing services explained here would be beneficial to your marketing knowledge and your product will be successful due to marketing through catalogs. So trust the company that has been trusted for over a quarter century to sell your products to consumers!
As marketing analyst, Jonathan Hue conducts in-depth research into various successful marketing practices. Catalog solutions has been into catalog marketing industry for 27 years and strives on to provide proven strategies for mail order catalogs.
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