Direct Mail

By: http://www.entrepreneur.com/encyclopedia/direct-mail Definition: A marketing effort that uses a mail service to deliver a promotional printed piece to your target audience Direct mail encompasses a wide variety of marketing materials, including brochures,...

The Value of Print in Your Media Mix

By Amy Hansen, MPA Media Marketing Services Coordinator In today’s new media landscape and challenging economic times, companies are undoubtedly feeling pressure to justify how their media budget is allocated. With marketing budgets shrinking and new media...

Marketing Plan for the Independent Inventor

Making an Effective Marketing Plan By Mary Bellis, About.com Guide How well your advertisements and promotions draw customers will ultimately determine how effective your marketing strategy is. It becomes your responsibility to cultivate your designated market, if you...

How to Write Print Ads

Elements of Effective Print Advertising From Apryl Duncan, former About.com Guide Print ads are an effective, affordable advertising medium you’ll usually find in magazines and newspapers. If you’re an ad agency copywriter, freelance copywriter or small...

Promotional Products Advantages

Articlesbase.com Author Unknown Almost all business houses want to successfully offer promotional products to their clients as acts of gratitude, appreciation and market building. However, many are initially afraid of the costs related to this type of investment....

Advantages of Catalog Marketing

By: Jonathan Hue So you want to put your product in a catalog, but you want to make sure that it will sell? Let me explain the clear cut advantages of catalog marketing and why putting your product in a catalog is the best way to sell your item. About half of...