PRINT MARKETING: STILL AN EFFECTIVE TOOL

PRINT MARKETING: STILL AN EFFECTIVE TOOL By Bernadine Buys In the past few years there has been an abundance of new marketing media available for telcos to use in their marketing campaigns. The days of being limited to the occasional bill insert or newspaper...

Direct Mail

By: http://www.entrepreneur.com/encyclopedia/direct-mail Definition: A marketing effort that uses a mail service to deliver a promotional printed piece to your target audience Direct mail encompasses a wide variety of marketing materials, including brochures,...

The Value of Print in Your Media Mix

By Amy Hansen, MPA Media Marketing Services Coordinator In today’s new media landscape and challenging economic times, companies are undoubtedly feeling pressure to justify how their media budget is allocated. With marketing budgets shrinking and new media...