XM Satellite Radio
- The Client
XM Satellite Radio Inc., an emerging force in broadcasting, transmits radio directly from satellites. It provides over 120 separate channels of digital sound to subscribers throughout the continental United States. XM Radio is one of only two companies with a license to provide this new national audio service.
- The Need
XM Radio planned a marketing campaign using over 14 million inserts in nine different magazines – Rolling Stone, Motor Trend, Popular Mechanics, Entertainment Weekly, Stuff, Esquire, Sound & Vision, Business 2.0, and Fortune – along with USA Today.
- XM Radio needed someone to produce the insert and send the insert to the 10 publications. Each publication had different specifications, including lap sizes, head and foot trims, and perfect bound versus saddle stitched. Price, as always, was an issue and Courier figured out how to run the piece 10 different ways in a single run.
- We used the slitter knives on the web to trim down each publication size to the exact measurement. We printed off the edge of the sheet so there would be no cutting offline, only folding. The publications couldn’t take our long – short 4-pagers so we had to find a way around it. Since then we have installed new rotary trimmers to eliminate even more additional work.
- The Solution
Charlie Baugh, Courier’s Director of Customer Relations and Production Development, figured out how to use our equipment to produce this job in one run on four different role sizes, resulting in 10 different pieces with different specifications.